 Hi ladies! I read something interesting about business cards and thought I'd pass this info on to you. First, they told what makes a great card. Features like eye catching colors, images...particularly those that pertain to what you do, and quality of paper used. I looked at both my business cards, my Signs Now and my Mary Kay. I took note of what they spoke about and realized both my cards were right on the mark. Particularly our MK cards. The images of our products make an imprint on the mind. They speak for us just by that alone.
Now, since we have the best quality cards to hand out, we need to know how to hand them out. This is critical in making the cards work for us. When you present a card to someone...First, hold the card in your hand and look at it closely, then they recommend saying an affirmation out loud. Example: "This is my business card. There are many others out there, but none of them are like mine - because there's nobody else like me.(You pre - sell yourself with this statement and get their attention). My business card is not a formality. It's not a piece of paper containing my contact information. And it's not another annoying thing to keep in my pocket. My business card is the most important networking tool that I own. It's a reflection of my personal brand and a bite-sized morsel of the mission of my business. I LOVE my business card. And I can't wait until somebody asks me for one. Because when they do, I will find a way to give that person value."
I found this exteremly interesting. I read it over and over, and finally realized, you need to make an impression if you want a response from handing out a card. Otherwise, it probably ends up in the trash and YOU are most likely forgotten. I hand out alot of cards between the two businesses, and I wondered just how many are really doing my businesses any good.
So, I put this to the test. When I handed out my cards recently I said the "affirmation", maybe not in the exact words or all the words, but something on the order of it. Wow! What a difference in response from the people. They didn't just take it and shove it in a pocket, they actually looked at it and said things like I'll be in touch or I know someone who'll be interested too. I've received actual sales from just handing out the cards. This is a big difference from just "here's my card, I hope to hear from you."
I know we have a contact card, but I have found not everyone wanting to take time to fill them out and some who are wavering on interest will be persuaded when they hear you speak with confidence and pride in what you are offering. Well, that's my two cents worth for the day! Good luck networking! Hugs, Ellie |
