| 3 Skin Care Classes |
vs. |
3 Facial Per Week |
|
|
|
| Customers: |
| 3 classes x 3 people = 9 new customers/week |
|
3 facials x 1 person = 3 new customers/week |
| 9 customers= 36 new customers/month |
|
3 customers = 12 new customers/week |
| 36 customers = 432 new customers/year |
|
12 customers = 144 new customers/year |
|
|
|
| Money: |
| $200 low average skin care class sales |
|
$75 average facial sales |
| 3 classes x $200 = $600 sales/week |
|
3 facials x $75 = $225 sales/week |
| $600/week = $2400/month = $1200 profit/month |
|
$225/week = $900/month = $450 profit/month |
| $14,400 sales profit/year |
|
$5,400 sales profit/year |
|
|
|
| Reorders: |
| Average $30 reorder every 3 months |
|
Average $30 reorder every 3 months |
| Every customer orders $120 per year |
|
Every customer orders $120 per year |
| 432 customers x $120 = $51,840 = $25,920 reorder profit/year |
|
144 customers x $120 = $17,280 = $8,640 reorder profit/year |
|
|
|
| Recruits: |
| 432 new customers per year |
|
144 new customers per year |
| Share opportunity with half = 216 interviews |
|
Share opportunity with half = 72 interviews |
| Recruiting rate of 1:5 = 42 new recruits/year |
|
Recruiting rate of 1:5 = 14 new recruits/year |
|
|
|
| The difference is ... |
|
|
| 432 new customers/year |
vs. |
144 new customers/year |
| $14,400 sales profit/year |
vs. |
$5,400 sales profit/year |
| $25,920 reorder profit/year |
vs. |
$8,640 reorder profit/year |
| 42 new recruits/year |
vs. |
29 new recruits/year |
|
|
|
|
By holding facials instead of classes, you are leaving over $26,000 profit plus commissions on the table!!!
|
