"I had a very special delivery this morning for one of my great customers and I really wanted to tell her how much I felt about how she could benefit from being a part of Mary Kay.  I never get much time with her cause she works for our state offices and is extremely overworked!  I decided to write her a letter.  I also thought, wow, if I made this generic, I could put it in every reorder bag of every great customer."

Dear Special Mary Kay Customer,

Happy New Year!

2010 came in with a bang, and it's going to be a very exciting year at Mary Kay Cosmetics.  I know how much you love our products, but, have you ever thought about being part of our incredible company?  Well, I have thought about YOU!  I have loved serving you from a customer standpoint, but would really enjoy building a longstanding business relationship and friendship as business partners.

Ask yourself these questions:

It's a new year, am I where I want to be professionally?
Am I having tons of fun at my job?
Do I get lots of recognition for my efforts?
Did I win any beautiful jewelry or fun prizes at my job?
Am I building a retirement fund for my future and my family?
Do I even get to spend time with my family?

These are just a few things Mary Kay can offer you.
Who knows what's built into your starting kit.  Maybe some fun and excitement while making GREAT new
friends!  Or even a Pink Cadillac and $100,000 a year!

Either way, think about this (but not for too long...you know what they say, if you think too long blood rushes from your feet to your brain, and then you get cold feet!)

If you'll join me for a fun Mary Kay event or sit down to hear some career information over a soft drink,
I'll have a very special gift for you.

Take the first step to something exciting just for you by CALLING ME...Let's Talk!

I think you'd be a fantastic consultant for the cosmetics you love!

Sincerely,

Vicki Auth

Note:  I will also be including 1 piece of team building material.  Follow up is the key.  She will not be offended, she will be flattered!