96 Ways to Book!!

96 Ways to Book!!

Thank you Gail Menefee
This e-mail is definitely a keeper...96 different ways to book!

If you are not BOOKED UP right this minute..read this and pick 5 way to book NOW!!

The possibilities are endless.

Don't do just one....but put 5 ideas to use immediately.

(Save this in your booking file to refer to when you are looking for a different way to book.)

THEN...become a MASTER at booking at your classes (and booking in close 7-10 days away)...and your datebook will STAY full!!! Be determined to have TEN CLASSES on your books AT ALL TIMES---it's JOB SECURITY for you!!!

(Use CORRECT BOOKING APPROACH at your class...that Mary Kay taught us: "At every class, I always select at least one person that I would like as my next MODEL/HOSTESS...and today, I selected you, Jane! ("In fact, you were my FIRST CHOICE" on first choice only!) Tell me, is there any reason why you couldn't be a model/hostess for me and share your model time with several friends?" Mary Kay taught us this in the beginning and it still works FABULOUSLY today!! Memorize it and use it at every class!)

BOOKING IDEAS................................. they're everywhere..................
1. Friends, relatives, neighbors, people you work with, people you once worked with, former classmates, people from your husbands job or organizations, recreation contacts - this is a way to get started. Use Booking Dialogue on the Booking For New Consultants" document.

2. Promotion - Dialogue "Booking For New Consultants." Change to sayyou are getting a promotion to Star Consultant, Star Recruiter, Team Leader,
etc. Use with family, friends, former hostess, etc.

3. Portfolio - One of the most successful ways to book appointments. All women love to be a model.

4. Check-up Facials (or color appointments) - to everyone who buys the TimeWise or Basic set.

5. To Earn free - for those customers who couldnt afford all the product they wanted.

6. Selective Approach - people you just like.

7. Hostess Contest - Rebook past hostesses - having a contest and just thought about you.

8. Tentative Date Approach - use when a hostess is unsure of the date.

9. Facial Boxes - put in businesses, doctors office, restaurants, florist, cleaners, dress shops, etc.

10. People in your neighborhood or apartment complexes. Send a flier or use the introduce yourself Letter from the Company.

11. Telephone Book - use a survey.

REMEMBER......CHOOSE 5 TO WORK WITH!!

12. Welcome Wagon, New Comers to church or neighborhood.

13. Beauty Books - Leave everywhere - Doctors/Dentists offices, beauty shops, laundry mats, store bulletin boards, reception areas, large buildingsbathrooms, mall bathrooms, restaurants, etc.

14. Warm Chatter - Use a survey or portfolio booking approach.

15. Book to Look - have basket in center of table and when they book, they get to draw for an extra hostess gift.

16.Glamour Classes - invite preferred customers to your home where they can learn a new glamour look for fall/holiday/winter/spring/summer.

18. People who have postponed or cancelled.

19. Mothers Day Class - all of your customers for a Mothers Day Gift from you.

20. Birthday Class - all of your customers who have a birthday in the same month. Or have a birthday party for Mary Kay's birthday May 12 & donate some proceeds toward Cancer Research.

21. Clubs, Organizations, Drill Teams, Cosmetology Classes, Home Economics Classes, Physical Education Classes - offer to do a special talk, do two models, get names of everyone attending and follow-up for individual consultations.

22. 1/2 Price Sale - for anyone who didnt buy the basic set. Call and offer basic set at half price if they share a facial with three ladies you havent facialed.

23. Offer a special gift for having 5 people at their check-up facial/color appointment.

24. Mini Class - use these words when someone says they dont want to invite friends over for a skin care class. Have them only invite 2 friends for a mini class.

25. Business Cards - spray with cologne and insert when mailing a bill, making a bank deposit, giving a check, paying with cash or a credit card.

26. Wear Mary Kay Pin Upside Down - people will tell you that it is upside down. Thank them for telling you and offer to give them a free facial for being so nice.

27. Give your hostess an extra special gift if she has three bookings before you arrive to do her class.

28. Wedding Parties - look in the local newspaper and call the brides from engagement announcements and offer to do their wedding party.

29. New Mothers - look in the local newspaper and call the new mothers and offer to do a free makeover.

30. Contact Bridal Shoppes, Photography Studios, Catering Services - offer tobe a part of their wedding or advertising package.

HAVE YOU PICKED YOUR FIVE???????

31. Fun Packages - make up packages of product or use a beauty book and have special customers sell a certain product for you. Example: sell 6 lip glosses - get one free. This approach is great for teenagers.

32. Surveys - everyone loves to give their opinion. Do it everywhere you go, use your neighborhood directory, church directory, or go to the library and use the
      Cross reference Directory that has a list of all the people living on each street in the city.

33. Nail Care, Boutique, or Gift Classes - have special classes with your customers or your potential customers where you just show nail care, body care, Spa products, Supplements or fragrance items.

33. Booking Game - use at classes. While the masque is drying have them write down the names of their friends and phone numbers for referrals for booking.
      Give a small prize for the most names. Example: an eyebrow brush.

36. Penny Booking Idea - use at classes. Put a penny on a tray. When the customer asks about the penny explain that when they start with at least the
     basic set they can use their penny to purchase one item when they share their

check up facial/color appt. with three friends.

37. Promotions or Transfers - watch newspaper for ladies who receive a promotion or transfer. Call them and congratulate them. Offer them a free facial.

38. Teachers of Your Children - Dont forget to do something nice for them. Teacher Appreciation Day May 8th!!!

39. Chamber of Commerce - most cities have a book you can buy with a list of all clubs and organizations. Follow up by calling the program or social
       chairman requesting the opportunity to do a program on skin care at one of their meetings or coffees. Tell them there will be no sales that day.

40. Ministers - these people know women who may need some help with self-esteem and also who may need to work.

41. Mens Wives/Girlfriends/Moms/Daughters - think of the men you come in contact with each day - insurance men, repairmen, husbands friends, postman, UPS man,
      etc. also men with whom you work. They all have wives or female friends.
      Dont forget them.

42. While vacationing - remember we have no territories. Always take your GO BAGwith you on trips. You can get lots of business and recruits. It is relaxing, fun and deductible.

43. Nursing Homes - these people need attention and can become your best customers. They will love it. Pamper them!

44. Business, Modeling, or Beauty Schools - wonderful source for skin care and glamour presentation.

45. Hotel, Motel and Restaurant Employees - contact the manager. They love for their employees to look their best. Offer to teach skin care/image.

46. Conventions - ever think about what the wives have to do at conventions? Find out who the manger is of the hotel for these events and you can often
      have a room to give facials to the ladies.

47. Referrals - always ask for referrals from each person you come into contact with. Make this a habit.

48. Fashion Shows - offer to do the models or set up a booth and offer a drawing.

49. Miss Teen Contest, pageants, etc. - offer to do a model or set up a booth and offer a drawing.

I KNOW IT IS HARD, BUT JUST CHOOSE 5 TOSTART WITH !!

50. Drama and Theater Groups - these people must have makeup.

52. Pre-profiled Guest List- any guest you have pre-profiled that was unable to attend a class.

53. Sample Booking - staple samples to your business cards or Beauty Book. When you meet someone you would like to book - tell her youre doing a "customer acceptance
survey" on a exciting new product and would they test your product for 24 hours. Then call them back and ask how they liked the product and ask for her opinion of TimeWise and book her a skin care consultation.

54. Halloween Booking - give out a small facial certificate to all the children offering their mother a free facial.

55. Ads - place small company-approved ad in your church, subdivision, orlocal newspapers. (Check with your Director for approved advertising).

58. Reorder Bookings - offer customer a chance to win their reorder free by booking a class.

59. Fundraising Groups - Womens Clubs, Churches, Cheerleaders, etc. - offer a percentage of sales for their great project. Example: let them sell Satin Hands, lip gloss, sun screen, etc. and give them 25% to 30% of everything they sell.

60. PhotoMat Sales People - drive up and look at photo albums for your portfolios. Tell them what it is for. Offer before and after makeover for her.

61. Telephone Solicitors - listen to her sales presentations, decline politely, tell her you are in a contest to give away free makeovers to the next 10 women you talk with and she is a lucky winner.

62. Anyone who sells you something - your way of thanking them for being so nice.

63. Booths - you can set up booths at arts and craft festivals, bridal shows, or any place you can display your product. Remember you are not allowed to sell from a booth. Only take booking leads.

WELLLLL ??? e-mail me and let me know which five of these ideas EXCITE YOU !! What would be FUN!!???

65. Sororities and Frats - Contact College Sororities and Frats

66. Graduates - Schools, Back to School

67. Lip on Card - See Sheet on Demo Lipcolor On Your Business Card

68. Portfolio - Before/After Pictures

69. Hot Lip Parties - Model Class At Meeting

70. Glamour Shops - Introduce New Spring/Fall Colors

71. Scavenger Hunt

72. Preferred Hostesses - 20 Customers, 3 Shows/Yr., Priority Seating, 50% Off Fragrances

73. Facial Thru Mail - Send Foil Samplers with Beauty Book to try, then call back!

74. Mother/Daughter - Mother/Daughter Before and After Pictures

75. Holiday Glamour - Using Special Holiday looks

76. Nails - 85% Use It - Nail Care Class

77. Monday Night Model - offer Model's special.

78. Gift Certificates for Makeover/Holidays.

79. Use Trend Look Cards to book second facials.

80. Pool Party - Summer looks around a childs pool. Do a Hollywood Legs Class.

81. Cards with Husbands - Tips - When husband goes out for lunch, he leaves your business card with his tip.

82. Gift Giving Service - Executive Shopping Letter.

83. Open House - Send out invitations, make appointments.

84. College Dorms and High Schools - business clubs, DECA.

Isn't this just what you needed?....to bea STAR this quarter !!

85. Anniversaries - Offer to do makeover before dinner.

86. Cold Weather Classes - Time to re-profile for Winter. Warm Weather - Summer time!

87. Day Care Centers

88. Lunchtime Facials - or hand facials when you're on the run!

89. Paper Clip on Profile - 6 Months - Facial, Nail Care, Body Care, Foot Clinic, New Colors

90. Take Hand Facial - Satin Hands

91. Model of the Month - Before and After pictures taken with own camera. At end of month, one is chosen and receives a gift.

92. Fragrance Clinic - Show the layering of fragrances.

93. Brush Clinic - how to use brushes.

94. Trend Look - Pick one look out of Look Book and promote for a month.

95. Eye Clinic - Do eye looks on half of face only.

96.Glamour Clinic - for women who wear glasses.

OPEN YOUR MOUTH - JUST ASK!

*Do not depend on one idea for bookings. Use many. Booking is truly the lifeline of your business. Master your booking skills and you will sell!.

*Now tell me, if you use all of these ideas, how could you ever be out of bookings?

Tips on Booking

1. Look sharp.

2. Be enthusiastic.

3. Get the dollar signs out of your eyes.

4. When you knock on the door for an appointment; think bookings, bookings,
bookings. Its better to have a $100 class with 2 bookings than a $200 class
with no bookings.

5. Think of your customers best interest, not yours.

6. Look and act busy.

7. Have datebook full. Even if its with birthdays, poems, anniversaries, or recipes.

8. You select the date. Give them a choice of two times.

9. Book close in - never book over two weeks away.

10. Make your hostess feel special.

11. Have a booking list going at all times.

12. Remember to always overbook - we always have postponements.

13. Always send thank you notes to your hostess in advance.

14. Remember booking is sharing.

15. Remember you wont book everyone you ask.

16. Having a booking goal per day. I recommend two per day or 10 a week to
cover any postponements.

17. Try each idea five times!!!!! Uno-Dos-Tres-Quatro-Cinco!!

18. Remember booking is a numbers game.

19. Follow the three foot rule. Anyone coming within three feet of you is a booking prospect.

Dialogues

*USE THIS ON ALL DIALOGUES. "Hi! _______________ (her name), this is _____________ (your name) with Mary Kay Cosmetics. The reason I am calling is ______________________(your booking dialogue)."
Then give them a choice for their booking time. "Which is best for you the first of the week or the last? Morning or evening? Lunch hour or evening? I have Tuesday at 12 or Wednesday at 7? Which is better for you?
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Booking Dialogues.........................
"You dont know me but Sally Smith gave me your name and thought you would enjoy being pampered with a
facial. now, I know you are busy just as I am, and I do have a couple of openings this week, what would be best for you...?" If she says, "Thank you for your call, but Im really not interested, I dont wear a lot of makeup."
YOU SAY THIS: "I can certainly understand that Janie. What we actually teach is skin care. Its a very simple process and the only way we can advertise is by giving complimentary facials with no obligations on your part. Which would be best for you..?" If she still objects and says, "No, I really just dont want to." YOU SAY THIS: "Thank you for your time."
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After giving her a sample...........- Ask her opinion and a couple questions about comments from her husband or boyfriend and then say, "Janie, youve just been so nice to do this for me. Id really like to do something nice for you, and Id like to come over and give you a complimentary facial and get your opinion of our skin care.

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"My Company has asked me to put together a before and after Glamour Portfolio you know like you see in Glamour and Good Housekeeping. I would love to have you as model. Im making appointments for the week of __________. Which do you feel would be best for you--the beginning or the end of the week? Tuesday or Wednesday? 7 or 7:30?" After the
appointment is made..you say, "Let me ask you something...do you have a friend or two that might help me critique your look for the Portfolio." She answers..then say, "Great..Ill even show you all how to do the 5 second facelift. Tell them Ill be showing you this..it is really fantastic."(Or it could be a Holiday Portfolio - Career Woman's Portfolio - etc.) you choose!

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You are one of the lucky winners or our door prize drawings from the _______ booth. You have won a free glamour makeover like the ones you see in Glamour and Good Housekeeping.
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When they give the objection that they are too busy... SAY THIS: "Lets set a tentative date with the understanding that
if you cant hold the date you can call and we can reschedule the date."
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"You have been so nice to me and I would like to do something nice for you. I would like to give you a free makeover like you see in Glamour and Good Housekeeping."