Here is a comparison between the Visibly Fit Body Lotion & the Cellu-Shape System. 
I talked with Charlyn in Medical today, and here is the company information.  The basic and most important difference is that the cellushape helps eliminate the cellulite (and reduces the appearance of spider veins),
while the Visibly Fit reduces the appearance of both cellulite and spider veins.
 But to eliminate the cellulite, you must use BOTH of the cellu-shape products, of course! 

VISIBLY FIT BODY LOTION:

Reduces theappearance of cellulite and spider veins

Hydrates for 10 hours

Fights the visible signs of aging with TW complex

Improves skins appearance

Helps even skin tone

Minimizes fine lines

Improves skins clarity (clear tone of skin), firmness & elasticity (tones and tightens), and texture (smooth appearance of skin)

CELLU-SHAPE SYSTEM:
Helps to eliminate the cellulite

Power Statement:  

Day:  

super-charged to begin the firming and toning process,

while significantly increasing the skins hydration level;

awakens cellular activity

Night:  

completes the firming and toning process,

while strengthening the skins support system (deeper layers) in problem areas,

so the visible signs of cellulite are minimized;

takes advantage of time that your body naturally uses to rest, rebuild, and repair;

moisturizes the skin so it feels silky smooth to the touch