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| Eye Gel .. A Sleeper in our Line!!! |
| Dear Danforth Directors andSister NSDs, While on the NSD Summit Trip in May, I couldn't help but notice that NSD MONA BUTTERS frequently pulled her Indulge Soothing Eye Gel from her purse and used/shared it! What a difference it made to tired (lack of sleep), wide-open too long (taking in all the sights), dry eyes (too much city pollution). I have used it, but never faithfully. MONA proceeded to sell us on the benefits quoting Butters Area Sr.Director BARB LINDQUIST. BARB is a Clinical Pharmacist with much education in product efficacy and many years experience. I called BARB when we returned from the trip to find out more about the Eye Gel and how we could position it as a "substitute offer" for the Targeted Action Eye Revitalizer until it launches. This is what BARB said: The Eye Gel is a "SLEEPER IN OUR LINE" and we don't promote it's benefits nearly enough. It INCREASES MOISTURE 130% and treats our eye tissue LIKE INTENSE MOISTURIZER & OIL-FREE HYDRATING GEL treat our complexion. It ADDS MOISTURE ... LIKE A DRINK OF WATER FOR YOUR SKIN. We should be using it MORNING, NIGHT, & DURING THE DAY OVER OUR MAKEUP. It has NO ANTI-AGING BENEFITS . JUST PURE MOISTURE so we still need our TimeWise products. I will confess. I have gone from one on the bathroom counter (which I remember to use about once a month) to that one, plus one at my desk, one in my purse, and one in the refrigerator (for an even more refreshing feel). The one in the refrigerator will not be used often since I don't cook often. :) Oh! I just had a brainstorm. I should keep one on top of my Pepsi One stash in the fridge. I'd see it and use it more often!!! When your Customers see the Eye Revitalizer mentioned (Look Book, etc) why not offer them two-for the price of one Eye Gel along with a promise that they will be the FIRST ones you call when the Eye Revitalizer is available? As this month/year ends and you are putting in your last minute orders why not order a ton of Eye Gel and make it a special summer offer??? Following is a synopsis of the MKHQ on the delay of the launch of the Eye Revitalizer. XO, Pat |
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