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A NEW TWIST ON MARKETING YOUR BUSINESS!!
 

Marketing Your Mary Kay Business

 

As an Independent Beauty Consultant, you are a business owner, and as a business owner, marketing is crucial to your business.  Every business that wants to stay in business must market itself, its products and/or services thats the nature of business. 

 

So if you want to succeed in Mary Kay, youll need to market your products and services through skin care classes, facials, warm chattering, facial boxes, event booths, referrals, bridal leads, etc. 

 

Now lets briefly talk about marketing from a slightly different perspective because when you totally understand the game of marketing, youll be able to detach your emotions better and handle the mental aspect of your business so much easier.

 

Lets discuss big businesses for a second and how they market.  Traditionally, theyre putting ads on TV, in newspapers, in magazines, on the Internet, sponsoring events, running promotions, hiring celebrities, etc.  Lots of money in upfront costs.

 

And thinking about all the advertisements you hear or see in a day, how many do you actually pay attention to?  Probably very few, right?  Were bombarded so much that we typically become numb to many of them as they fall of deaf ears. 

 

Of those few that you pay attention to, how many of them get you to actually say yes?  A very small percentage, Im sure.  What I mean by saying yes is that the ad inspires you to act and get the product or service that its pitching. 

 

And the main reason most people say yes THIS IS HUGE - is that the ad pitched something they were already looking for whether it be dinner, a new sofa, a movie, or some headache relief potion.

 

Smart marketers do not go after people who have no interest in their products and services and make it their mission to change the prospects thinking so they become a buyer.  And neither should you.  That takes too much effort and has an extremely low success rate.  As if you didnt know that already!  ;-)

 

As you market your Mary Kay business, youre much better off trying to find people who are already looking for what you have, and offering it to them.  Anything else is like getting in line for an emotional roller coaster.  I suggest you dont get in that particular line!

 

Now heres the million dollar question when you completely ignore an advertisement from a huge business like Microsoft, do you think Bill Gates is emotionally crushed?  Do you think he asks himself whether he has what it takes to run this business?  Or wonders whether or not hes good enough to succeed?  Of course not.

 

Why dont he and the marketing directors do that?  Because they dont ever experience your rejection.  You simply dont go buy his stuff, and thats it.  You dont call up Microsoft, let them know you saw their ad, and youve decided NOT to buy, do you?  The only people Microsoft really deals with are paying customers people whove already said yes.

 

Obviously, this example is a totally different ballgame from Mary Kay, but lets go deeper to understand some very important concepts about marketing in general that do pertain to you 100%.

 

What makes your marketing, as a direct sales business owner, different than traditional businesses is that most, if not all, of your marketing will be done face to face with potential customers and recruits.  Instead of putting commercials on TV and radio, youre asking people directly if theyre interested in what you have to offer.  Thats both good and bad.

 

The great part is that you have a unique opportunity to build rapport, create connections, and let people know you as a person before selling them your products and offering them the business.  That will always, always, always produce better results than cold marketing, where the prospect doesnt get a chance to meet the salesperson and really know the product.

 

The only bad part, the part that causes most Consultants and Directors to get frustrated and question their own abilities, is the fact that you must experience all the nos firsthand.  The reason this causes so much pain for people is they think the prospects rejection is somehow a statement about them personally.  Wrong. 

 

Remember, most people say no because theyre not already looking for what youre offering.  Nothing more.  You shouldnt decide to stop making it available to those who are looking.

 

But understand that all businesses will get way more nos than yess.  Thats part of the marketing game, and you cant change the rules.  The best direct marketers in the world usually get far less than a 10% positive response.  And theyre rich!  They just keep on marketing until they get what they want (catch the message). 

 

So if youre experiencing a lot more rejections than yess, get excited!  That means youre in business.  Nothing more. 

 

Plus, you learn more with the nos anyway.  Theyll cause you to get better as a business owner, a marketer, a mentor, a leader and as a person.  Thats a win-win!

 

Yess build your business; nos build your character

 

Back to the marketing percentages.  Most women tell me they get anywhere between 1-out-of-2 to 1-out-of-5 ratio in most areas of the business.  So 1 out of every 2 booked classes will hold, 1 out of every 5 women you share the business with will recruit, etc.  Understand that from a marketing perspective, those ratios are PHENOMENAL!

 

But even if yours are not that good lets say your ratios are 1-out-of-10 in every area, youre still above the curve for most businesses.  Just keep doing the activities that lead to results until you get the results you want!  Thats it. 

 

Marketing is not an emotional game until YOU provide the emotion.

 

The reason this is a hugely important concept is that most women internalize their selling and sharing results, compare themselves to the top Directors and Nationals (a no-no), and beat themselves up for not being better.  And most women dont even realize how great their results are! 

 

So, if youre in that category, stop beating yourself up and just keep doing the activities that lead to results until you get the results you want.  That is one of the major keys to success in anything youll ever do.

 

Enjoy your marketing journey