Insights on Selling to Women  By Valerie Otto  A woman buys with both her head and her heart.  She wants detailed information about product benefits and ingredients, and she is also looking for a pleasurable experience.  Women respond to convenience.  The biggest complaint women have is that they never have enough time. Their responsibilities leave them feeling rushed and pressured a lot of their day. If you save them five minutes, they'll be singing your praise all day.  Women can see right through any standard sales pitch.  In general, they respond to a Dale Carnegie rule that says, "People want to know how much you care before they care about how much you know."  Women often buy from the periphery.  Starbucks is a perfect example of how to take advantage of this. Notice how their stores have CDs on the counter; the coffee company knows women like music but won't usually take the time to actively purchase any.  Women care about whom they buy from.  They will pay up to 20 percent more for a product or visit a store if they feel that the business owner is trying to make the world or the community a better place.     If you sell to these characteristics and attend to a woman's style of buying, she will return more frequently to your store as opposed to others because it's a better  experience for her