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SPRING 2008 SELLING IDEAS

Selling Ideas

 

    

Get ready for Blastoff! The countdown is over, and the new Mary Kay Compact and color looks are here. As you begin placing orders for the new products, why not consider implementing a few of these strategies for depleting any remaining MK Signature color cosmetics and platinum compacts in your inventory. Click here to read the entire article as featured in the April 2008 issue of Applause.

Get ready for Mary Kay Compacts! The extraordinary new Mary Kay Compact is about to transform your business, brining with it incredible sales opportunities. Nows the time to tidy up your current color inventory to prepare for this exciting launch. Click here to read a recap of some great sell-through ideas as featured in the March 2008 issue of Applause.

Do you or your customers have concerns about the new Mary Kay Compact and color changes? Independent Future Executive Senior Sales Director Linda Klein of Woodland Hills, Calif., is ready to address her customers concerns using the Feel, Felt, Found format. Click here to read more..

Capitalize on Color Trends. There are trends color looks that can be created with color makeup items that are not affected by the Compact change. Consider making the "Quick Summer Look" fresh for this season with strong eyeliner and a new shade of Mary Kay Creme Lipstick.

Brush up on sales. Independent Executive Senior Sales Director Cindy Machado explains offers Brush Clinics to customers, teaching them how to use the Mary Kay Brush Collection. For Cindy, selling the brush collection naturally leads to color sales. Click here to read more..

Make Makeovers a Priority. Independent National Sales Director Tammy Crayk suggests setting a goal to complete 140 before-and-after customer makeovers from now until next spring as another way to start selling through current color inventory. Click here to read how you too can do this

Selling tips for beautiful lips. Click here for some great tips and recommended lip color looks by lipstick shade and shade family as featured in February 2008 Applause.

Selling Tools and Printed Materials

Item Status New/Updated Item Available
Lipstick Caddy Caddy for MK Signature (platinum) Lipsticks moved to the discontinued items section of the Consultant order form 12/16/07. New, updated caddy for the Mary Kay Creme Lipsticks available on the 3/16/08 Consultant order form.
Clear Lipstick Caps Clear lipstick caps for MK Signature (platinum) lipsticks moved to the discontinued item section of the Consultant order form on 12/16/07. These clear caps will not fit the Mary Kay Creme Lipsticks in updated packaging. New, updated clear lipstick caps for the Mary Kay Creme Lipsticks in updated packaging are available on the Consultant order form.
Create-A-Look Online Makeover In the 3/16/08 promotional quarter, this tool will feature previous color products to help sell remaining color inventory. It is recommended that Independent Beauty Consultants that are new in the 3/16/08 quarter use Color Cards instead of this tool. In the 6/16/08 quarter, this tool will be updated to show new color options only.
Signature Look New looks will feature the new color products beginning 3/5/08.

Beginning March 5, new Independent Beauty Consultants will receive the new Mary Kay Mineral Color products with their Signature Look bonus.

Sample Orders for New Consultants Beginning 3/16/08, this tool will recommend only new color products for purchase. n/a
Product Knowledge
Web site
In the 3/16/08 promotional quarter, this tool will feature both previous and current color products. In the 6/16/08 quarter, this tool will be updated to show new color products only.
Beauty Book This printed piece will remain unchanged for this period of time. In the 6/16/08 quarter, this piece will be updated to show all new color products.
Ready, Set, Sell Inventory Options brochure While the printed piece remains unchanged, a printable insert on InTouch will feature new color items. In the 6/16/08 quarter, this piece will be updated to show all new color products.
Flip Chart with Skin Care Class Guide

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The Flip Chart will be updated for the 9/16/08 promotional quarter to reflect the new color products.