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Skin Vigorate Cleansing brush .. by an Esthetician. ( Darlene Uitmerkt)

I am going to explore the idea of really running with the New Facial Skinvigorate cleansing brush tonight..

The reason I decided I just wanted to share how great this product is and how it can boost your sales is because did not know the benefit or understand what it does until I personally did some research and started using the skinvigorate brush myself

 

The #1 thing you need to do is order one for yourself OR take one off your shelf and start using it.. if you have not already done that I am going to just assume it is a given that you have all done that.

 

Tonight I will cover:

1-    What can the skinvigorate brush do for my skin my customers skin..

2-    What can the skinvigorage cleansing brush do for my bottom line.. my business.. my $$$

 

Lets start with

1-    What can the Skinvigorate brush do for my skin and my customers Skin?

 The skinvigorate brush is going to bring us into a new aspect of skin care and a new concept of what really clean skin is when you use the skinvigorate cleansing brush.. your skin is cleansed 85% more.. better cleansing which means that all your products will work that much better. You also will need to use less product when your skin is in better condition from using the skinvigorate brush.

The fact that the company has added this to our line just simply states that we are on the cutting edge of skin care!  Later I will compare our cleansing brush to the others out there and why our customers will benefit from ours... even if they already have the sonic care  (?) cleansing brush..

        Benefits of the skinvigorate cleansing brush:
Stimulates the skin
It is like exercising your skin..
Brings blood to the surface
physically massages the skin
cleanses 85% better than with your hands or cloth

        How do you use the Skinvigorate cleansing Brush
1
-do not share- it is like a toothbrush- especially if you have acne/problem skin
2-apply your cleanser to your face first.. then dampen like we always do
 do not put cleanser on the brush.. just start cleansing with the bush after the cleanser/water is on the face
3-Do not use under the eye..
4-go over and above the brow bone
5-massage above eye brow and eye bone.
6-all the places that women tend to want to put Botox is especially important to massage and use the cleansing brush in these areas.
7-you do not need push hard or brush yourself.
8-Simply hold the brush on your face and let it massage and go in circles on your face..
I have noticed if I hold it there and just let it massage and move it gently around
my faces seems to get more stimulated that if I try to move the brush around rapidly when it is cleansing.. it almost tingles a little.. feels wonderful.. like a massage.. just dont push hard.. you do not need to.
9-you will want to use it from your jaw line upward to your nose.. where you see the laugh lines
also go from the jaw line to the ear lifting and firming
10- on your neck you will want to start from one side of your neck start down by the bone on your neck( collar bone) and go up to the chin or jaw and cross over start on the right and cross over to the left then .. left and to over to the right.. then straight up from the middle ( bone) up to the chin.
11-within days you will see a difference in your skin
12- you are deeply cleansing out the furrows of your skin.. or in other words your wrinkles, fine lines and when they are deeply cleansing out.. they will start looking much softer.
13- the cleansing brush can also be recommended to men if they have issues with ingrown hairs on their face/neck.. from their beards.. they will see a relief from that.

14- of course if you have acne prone or problem skin.. they will see an improvement because of the deep cleansing of the oil glands.- and the fact that the products will go deeper into their skin for better results. My daughter loves it and we have seen an improvement of her skin.
the one thing she mentioned that it does not hurt to use.. which she was afraid it would since her skin is sensitive when she has her breakouts.

15- as far as questions on use with Microdermabrasion.. yes it can be used with the microdermabration BUT just make sure you are not trying to use Microdermabrasion as your cleanser.. it is not a cleanser.. you NEED to cleanse first before you ever use the microdermabrasion
so it is probably a personal preference but make sure you cleanse first.
16- I always spray my brush with my brush cleanser every couple days.. I am sure it would be better if I do it every time.. but I dont..

 

        Comparing OUR SKINVIGORATE with the Clear sonic cleansing brush

Skinvigorate pros..
affordable..everyone can feel pampered and benefit from their skin care..
battery charged.. which means.. it is always ready to go.. does not have to be put back on the base..
can be left in shower since it does not have to be on base
can travel easily .. does not have to take base.
only $50- so can easily be given as a gift.- I sold 9 this Christmas to customers that were giving them as gifts.
Clearsonic is at least $125 so they probably wont give it as gifts. as quickly
your customers can purchase more than one one for travel one for shower one for them one for their teen
Clearsonic vibrates

o   Skinvigorate brush is in circular motion and massages..

o   They cleanse different.. but  skinvigorate will  brush and cleanse to the same degree as the  clearsonic brush.. .. just differently
I had someone tell me they felt like the clearsonic brush was too aggressive and their face hurt when they used it ( had acne at the time) and the skinvigorate brush did not do that to them. So I am not saying that everyone would feel that way.. but in this case , they did.

 



       How to sell and benefit your business from promoting the skinvigorate brush

 

        I dont think you need to discount right out if they are not buying with other products..  it is a deal only $50.. only $50 over $125..
 but I do think you could use it for a bonus when they purchase any skin care set you could then let them purchase it as a discount
 will keep them using all our products more because they will see such a huge difference in their skin.

        Where would you start promoting it?

        Call all your timewise repair/ miracle set/clear proof/ botanical  customers.. and tell them about the brush.. asking them to be one of the first to try.. and since they are already  and loyal customer and using one of our skin care.. you have a special deal for them.. they can purchase the cleansing brush for  %.. you want them to also be the first to try the brush.. I honestly believe when they see how it makes even a bigger difference in their skin when they start using it.. they will keep using all your products longer. They will tell others about the brush!

        Bookings with the brush.. you can do the same when calling your customers for a winter update..  Stop and Shop.. or  tell them you want to show them the lastest out.. for dry winter skinalong with the new cleansing brush
you will just need one cleansing brush.. they will try it on  one hand.. with whatever cleanser they are using now.. 
you can carry  the brush cleaner with you.. to spray before and after they use it.. they like to see that you are cleansing it.. so that is why I always spray it both times.. even if I had cleansed it before I came.

         If you contacted 20 customers to show them the skinvigorate brush.. and they all bought.. that would be $1000 even if you gave them a 20% discount.. that would be $800 your order for the month of January to keep you on target for your star..

        If you contacted 20 customers 10 bought that is $500

        So dont be afraid to show the brush.. promote the brush.. show the benefits of the brush

        I also have been brain storming on sets..
skinvigorate brush and botanical cleanser = $64
I did sell the skinvigorate brush with a botanical cleanser this christmas as gifts..

        That way you really didnt have to worry about if a person could use it.. I just used the normal botanical cleanser.. so that is a thought for a set..

 At your shows you could offer the skinvigorate brush  for  $40 or 20 or even price when they purchase   
a  complete skin care Volu-firm repair $199- or
Miracle Set- or Clearproof or  Botanical skin care-

 

The bottom line is if you get excited about the Skinvigorate cleanser..

Your customers will also be excited.. If you dont show it, you wont sell it..

I suggest if you have not listened to the call about the skinvig orate brush.. Most of the information came from this call..

 

Cari  Hurt has been in the skin care business for 35 years

Licensed Esthetician  for 17 yrs

Sold many top skin care products

Worked in and sold European skin care..

Her mother owned a spa.. and when she sold it..

Cari was drawn to sell Mary Kay for many reasons mainly because of the philosophies of the company..

She is worth listening to..if you havent already- you will pick up her excitement of having a cleansing brush in our product line!

 

The recorded call is

712-432-0942

Access code 654468#

Reference number 125#