TOP Director Denise Kucharski wrote:

Have you heard the new buzz word in Mary Kay??? my favorite word????  it's "hostesses!"  I told 5000 Directors at Leadership that my favorite new word is "hostesses!"  Last week, just before leaving for Nashville, I sat at my desk, and thought, "I should book 10 classes.  Nope, don't want to.  I should hold 10 classes.  Nope, don't want to.  Well, if I did, who would be my 10 hostesses?" 

The minute I thought of hostesses, I got truly excited!!!!!  So what's the difference in my head between holding classes or having hostesses?  The first sounds like work.  The second sounds like girlfriend fun!!!  Hostesses are people .... hostesses are partners . hostesses are recruits ..... hostesses are people you can give loads of gifts to!  In 15 minutes on the phone, I got me 3 hostesses!!

My class/party (I've changed over to calling them parties & girlfriend time) . was last Thursday and it was $500.  Tomorrow night, my hostesshas 6 girlfriends coming to her party .............. am I ever excited about THAT!  Aaaaaaad, both hostesses won the "Beat Denise Race"prize (full size $10 buffing cream, wrapped cute) for calling me with their girlfriend list (old name was guest list) before I called them for their list.  I told them exactly what time I would call for their list (3 days after booking them), and told them if they could "beat me" they would win a full size $10 Buffing Cream that would get them so soft and sexy they could hardly stand it!!

Every guest at my Thursday party BOOKED!  Why?  Because from the very beginning, I used the word "hostess" over and over, with breath and lift in my voice.  I said, "Jolene is our hostesstonight . thank you Jolene for being a wonderful hostess... here is your first gift of the night for being a hostess, aaaaand for winning the 'beat Denise race' game!!  Jolene called my office with all your names before I called her, and if any of you want to be a hostess, you can play the 'beat Denise' game too!!"

 It went from there, using the word hostess any time I could, and every guest booked like there was not hesitation!!!!!!!  Gave the next hostessesLook Books with outside order page tucked inside, and set the time for their girlfriend list, and they left excited and sure they would "beat me" and win the prize!!

Ok, I loooooooooooooooooooove this business!!  HOW MANY HOSSSSSSTESSES DO YOU WANT?