Winter Follow-Up Dialogue Ideas

Winter Follow-Up Dialogue Ideas

The Winter 2010 issue of The Look begins mailing Dec. 20. Please allow 7 to 10 business days for delivery.

Following up with your customers is a key to success with the Preferred Customer Program^SM. Its a good idea to contact your customers 7 to 10 business days after The Look begins mailing about the same time you receive your complimentary copy of The Look. Your enthusiasm, combined with their excitement over the latest products, could mean increased sales and more success for you.

You can use the Customer Follow-Up List as a guide. And the suggested dialogues below could help start the conversation.

Gift with Purchase: Travel-Sized Sun Care Set

The Look Follow-Up

Hi, [Customers Name]. Its [Your Name]. I was just wondering if youve had a chance to flip through the latest issue of The Look I sent you? Its full of new ways to look and feel beautiful like the new limited-edition Mary Kay Liquid Illuminator. It helps brighten and illuminate dull winter skin. And the new creamy eye and cheek colors are makeup must-haves. Plus, youll want to go online to enter your catalog code to receive a one-week supply of TimeWise Replenishing Serum+C. Supplies are limited, and just like all limited-edition items, they are available only while supplies last, so dont wait! Plus, theres a special little bonus on Page 19 youll want to try. Its a sample of exhilarating Velocity Eau de Parfum. Id love to show you all the new products. I even have some great new limited-edition Valentine gifts. When could we get together?

Upsell the Gift With Purchase

Hi, [Customers Name]. Its [Your Name]. Im calling to let you know about a fabulous free gift with purchase! Its a travel-sized Fragrance-Free Satin Hands Pampering Set. The set includes a hand softener, hand scrub and hand cream in a precious little tote bag. The set is perfect for travel or to throw in your gym bag. And its yours FREE when you purchase $40 or more of Mary Kay products (thats excluding tax). But you have to place your order soon because this offer expires March 15, and the gift-with-purchase set is only available while supplies last. Youll find some beautiful buys in The Look, so dont miss out on the FREE offer. I can take your order now, or you can shop my Mary Kay Personal Web Site anytime. Id be happy to reserve your free gift as long as you place your order by March 15.

Referrals and Booking

Hi, [Customers Name]. Its [Your Name]. The Look this season is packed with so many wonderful products. Its the perfect time to get together with the girls. Ive got a lot of fun party ideas, and they all come with great hostess perks. This season you can get the must-have Winter 2010 Mary Kay Fashion and Beauty Trend Report. Its packed with fashion and beauty tips from a celebrity makeup artist and a fashion wardrobe stylist. You can get the inside scoop on whats in style this season, from shoes to handbags to accessories to complete wardrobes. Plus, insider makeup tips you wont find anywhere else. I cant wait for you to see it. Lets schedule your party now. Are you available to host on [Date] at [Time]?

Note: Prior to contacting individuals via telephone or e-mail, you should consider whether such communication is consistent with state and/or federal do not call and/or spam laws and regulations. For more information on this subject, you can go to the Mary Kay InTouch website. When in doubt, Mary Kay Inc. recommends face-to-face contact as the best form of communication, which should help you avoid any issues with these types of regulations.