2011 Advertising Keeps Mary Kay Front and Center

Color Compact Commercial

This years advertising campaign will cover a wide range of media partnerships from broadcast to print to digital/mobile communication.

In May, when your customers tune in to ABC, theyll see that Mary Kay is the Exclusive Beauty Sponsor of the season finale of ABCs Extreme Makeover: Home Edition. The show airs Sundays 8|7c on ABC and last year averaged 9.5 million viewers per episode! Be sure to check Mary Kay InTouch for the season finale date in mid May.

In June, custom vignettes tied to the Lifetime Channels Drop Dead Diva will be created to showcase Mary Kay products! Also in June, Mary Kay product TV commercials will begin airing on Univision. In August, Univisions Sabado Gigante will feature a Backstage Beauty Lounge Sponsorship where host Don Francisco will check in on models backstage. Mary Kay advertising messages also will appear in several popular general market and Spanish-language magazines, including Marie Claire, O, The Oprah Magazine, Essence, Cosmo en Espaol, Vanidades and many more starting with June (on stands in May) issues.

The Mary Kay brand will be front and center with fresh, new messages to excite your current customers and help you attract new ones! Dont forget to do your part to make the most of these opportunities.

Check here often for the latest advertising details!

2011 Advertising and Product Integrations