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The Look Aug 2011
The Preferred Customer Program. Motivate your unit and increase unit sales with Consultant First Look.
Spring Look Book
Enroll today!

The Look

Remember, Mary Kay always said, The speed of the leader is the speed of the gang. One way to help lead your unit to success is by modeling enrollment in the Preferred Customer ProgramSM.

Sending a preview copy of The Look to your T status* unit members through the Consultant First LookSM program will help you excite your unit about new products and encourage them to place their orders as soon as the promotion begins. An excited Independent Beauty Consultant will likely have excited customers which can create strong retail sales! And that in turn helps build Beauty Consultants for life.

*Independent Beauty Consultants will receive their issue of The Look with the launch issues of Applause. Therefore, you do not need to enroll your unit members for Consultant First LookSM unless they are T status.
Enroll July 16
   Aug. 15		 Estimated
   in-home
   Sept. 12		 Only 70 per name   (plus applicable
  sales tax)

Whats New Inside the Fall/Holiday 2011 Issue of The Look

Gift With Purchase: Travel-Sized Sun Care Set

   Sampler: Mary Kay Forever Orchid Eau de Toilette
FREE Gift With Purchase:* Help your customers awaken the age-fighting potential of their skin at night. Consider offering a Mini TimeWise Night Restore & Recover Complex (either in normal to dry or combination to oily formula) and a Mini TimeWise Microdermabrasion Set FREE when customers purchase $40 (excluding tax) or more of Mary Kay products.   Samplers:** Customers can sample, sleep and see skin that starts the day looking younger with the TimeWise Night Restore & Recover Complex sampler on page 5 of The Look. Experience the benefits of both the normal to dry and combination to oily formulas.
*Offer available through participating Independent Beauty Consultants only and while supplies last.
 Gift-with-purchase offer expires Dec. 15, 2011.
**Limited quantities of samplers available while supplies last.

Benefits Youll Enjoy


Share the latest and greatest with your unit members. Showcase new products. Stay connected. And build lasting relationships with unit members as they build their businesses.

Benefits Your Team/Unit Members Will Enjoy


New product sneak peeks. Fun messages. Friendly reminders. Keeping your unit members connected with Consultant First LookSM can help them plan a successful quarter. Theyll also know theyre an important part of the team.

Summer Follow-Up Dialogue Ideas

Your unit members should receive their issues of The Look around June 11. Its the perfect time to connect with each of your unit members to talk about the innovative new products. Your excitement about these breakthrough products could be the motivation they need to start strong.

Here are some ideas to help you get started:

Summer Look Book

The Look Follow-Up

Hi, [Unit Member]. Its [Your Name], and Im calling about The Look. Its a great guide to simplified summer beauty for customers and a powerful business tool for you. Summer is the perfect time to promote the new products, plus solutions for radiant skin, like the TimeWise Replenishing Serum+C customers can try on Page 11! Share the exciting, new Mary Kay Lash Love Mascara, the perfect treat for fabulous feet and the seasons hottest shades for eyes and lips. The new limited-edition Mary Kay Shadow & Line Eye Duo makes staying on-trend a breeze, and the new body gel and fragrance pencil make wearing fragrance fun. Help customers look their summer best and get their limited-edition favorites while they last.