Thanks to Rebecca Evans for sharing her techniques.   Thanks to Peggy Henry, Nancy Jurkin, Pam Perkins, Sue Lautenschlager Directors, and  NSD Lisa Madson for sharing.

Awesome Website Gift Certificates!

Rebecca Evans Website Certificate
         

Okay, everybody!  This is what National Sales Director/Las Vegas, Rebecca Evans, gave the Directors at a workshop.    

She devised this plan of reaching a new customer base because it puts the ball into the prospect's court.    Her goal was to add 500 women to her PCP program via 'hits' on her Web Site...  she explained that shopping from our computers is 'in' and we're not taking advantage of it as we could.   

Rebecca handed out over 500 certificates (Whew!    No wonder she's a National!!)  Out of that 500, she had over 350 hits to her Web Site, got over 250 bookings and secured 6 off-springs in one year!! 

She explained that she moved to Las Vegas, left her Unit and her customers in California and decided that she was either going to give up or go up.    She decided to go up.  Being that she knew absolutely no one in Las Vegas, she had to create a way to seek out new leads.  She is also aware that 70% of our communication is nonverbal (body language, smiling, smell good, look good, caring, etc).

She devised this plan of reaching a new customer base because it puts the ball into the prospect's court.  Her goal was to add 500 women to her PCP program via 'hits' on her Web Site.   Her Certificate is for $10 free product, shopped for at her Web Site.

The clients HAVE to give all pertinent information.  For security, they put in their certificate number (these can be anything you want, under comments).  You call to see where she wants her product delivered, never mailed.  Make it up really special and then you can work the delivery as an avenue for booking an MK Event.  Body language again!   

Rebecca handed out over 500 certificates (Whew!  No wonder she's a National!!)  Out of that 500, she had over 350 hits to her Web Site, got over 250 bookings and secured 6 off-springs in one year!! 

Of course, the twist is the product needs to be chosen online.  Only those who want it will shop for it and you've got a definite, and probably, successful lead plus she's on your mailing list!  This is the explanation she gave for money output: Say you get 10 hits out of 100 handed out.  Without any other purchase (which is rare) that cost you $50 wholesale.  "Is your time worth $50 for 10 hits on your website using the tried and true MK Image body language?  And you have a definite interested prospect!"  It made sense to me!!   

Okay, here's her dialogue (With pin on, MK Image, Go Bag) "I don't know if you noticed but I'm with Mary Kay.  Are you on anyone's Mary Kay mailing list?" (tilt head to left, squint eyebrows together as if really concerned)  If no, "So you don't have a Consultant servicing you?"  (If yes, then follow MK Golden Rule, but have her encourage her consultant to put her on the company's Preferred Customer List)  If prospect says no, (Intake of breath,) "You don't!"  (hand over heart) "I'd love to put you on mine.  I send my Preferred Customers 4 quarterly catalogs, each with a great gift with purchase, lots of samples and the latest in glamour.  How would that be?"  If prospect says yes, say, "My catalogs are on my Web Site, plus so much more.  May I give you a Gift Certificate for $10 and you can go and shop at your convenience?   What do you think you'd like to purchase - a lip gloss, a new mascara?   When you've made a product choice, just check out, type in all your information, just as you would if you made any other type of purchases online, but tell the computer that you'll be contacting me for payment choice ...  that's when I can deliver your product FREE."

Thank her and tell her you will be looking forward seeing her certificate being redeemed.   

Not very intimidating, is it?  You'll also see that we can go ahead and get pertinent information if she's willing, but that's not imperative.  If she's interested, she'll hit on your Web Site...  WOW, does this ever take the heat off both parties in a conversation.  Rebecca's second idea was also masterful.  She lines up all her personal guests to her success Meetings in the first 10 days of the month.  To each prospective guest she offers a $30 Shopping Spree on her website, delivering the guest's products on the night of the guest event scheduled and only when she actually comes.  Do you all see how efficient this is?  First, she DEFINITELY will come; second, another hit with all information into your computer!!!  Well, you can see I was excited.    I hope you are as well.    Now, we just have to put it into action.    I've sent a very detailed likeness to what she handed out for her certificate.  She does have hers perforated at the end so she can write notes to herself, or to take down information.   I am going to print out on pink hard stock paper and cut off information part and just have them fill in.  I will also give them a Beauty Book.
Thank you, Pam Perkins, for sharing!