MINERAL POWDER FOUNDATION Details!!!!!

And it's gonna be HOT HOT HOT!

MARY KAY MINERAL FOUNDATION!

This product has been in "secret" development for several years and FINALLY, it's "Mary Kay Perfect"! Senior VP, Rhonda Shasteen, shared this product with us at our fall training weekend. I'm gonna let you in on some secret scoop....... there was a WHOLE group of women who worked at MARY KAY CORPORATE who had been using (GASP) another Mineral Foundation brand and just adored it! Why? Because MARY KAY DIDN'T HAVE ONE! Yes, our loose powders & pressed powders have ALWAYS been all minerals, but still....... .. the special brush, the marketing campaign, the word of mouth compelled these women to go outside the MK product line to buy something else (that says ALOT since all corporate employees receive a product discount!)

So, after Rhonda listened to the endless praise for mineral foundations, she decided IT WAS TIME! Time for Mary Kay to enter the game! The Result? A Mineral Foundation that is BETTER than ANYTHING ELSE ON THE MARKET!!! And guess what? ALL of the employees who were using the other brand SWITCHED BACK! Not only that, they said the performance, quality & look of Mary Kay's TRUMPED the competing brand HANDS DOWN! Viola!

And at a price point of nearly 30% LOWER than the leading brand ($18 for our foundation vs. $25 "theirs" ) we are sure to SCOOP up the market! Plus your customers can order when THEY want to, without dealing with a bank account draining "auto ship" purchase plan. I refer to that as the use it (product) AND lose it (cash) plan

Here's the skinny...... ... and if you want to try it for yourself, get in touch with me and we can set up a demo for you!

Mary Kay Mineral Powder Foundation

Power statement:
Its a foundation. Its a powder. Thats the beauty of mineral powder foundation.

Its beauty made simple. A foundation that goes on with the sweep of a brush. A weightless powder that blends effortlessly for a flawless look. A skin perfecter that makes lines, wrinkles and other imperfections seem to disappear. And its transfer-resistant, so it wont fade away midday. The secret to a perfect application is having the perfect brush, and thats why we created one. The Mineral Foundation Brush is custom-designed to work with the foundation. Theyre made for each other to deliver results like youve never seen or felt before. No other brush you own will even come close to the Mineral Foundation Brush. The bristles are soft, natural hair that is short and flat across the top, so you get the right amount of foundation and right level of buildable coverage.

WHATS THE BUZZ IN THE MARKETPLACE?
Mineral-based products are the hot trend in cosmetics. Growing numbers of specialty brands as well as mass retail brands offer mineral makeup options to meet the ever-increasing demand by women worldwide. As more consumers strive to lead healthier lifestyles, being natural and using more botanicals or mineral-sourced ingredients in food and personal care products continue to gain huge popularity.

WHO ARE YOUR CUSTOMERS?
Mary Kay Mineral Powder Foundation provides an additional foundation option to the current Mary Kay foundation line. This product can be used by women of all ages and all skin types. And its suitable for sensitive skin.

WHAT MAKES MINERAL POWDER FOUNDATION DIFFERENT FROM OTHER FACIAL POWDERS?
Mary Kay Mineral Powder Foundation is a foundation in powder form. This weightless formula blends for a flawless look and evens out skin tone while providing buildable coverage with the comfort of a silky powder. Its transfer-resistant and wont fade away midday. Other regular facial pressed or loose powders generally have sheer/luminous coverage or shine-control properties. These powders provide neither the coverage nor the benefits of a foundation.

HOW DOES MARY KAY MINERAL POWDER FOUNDATION SPECIFICALLY DIFFER FROM MK SIGNATURE LOOSE POWDER?
In addition to the general differences mentioned above, Mary Kay Mineral Powder Foundation contains a higher percentage of minerals than our loose powder. Also, the key function of our loose powder is to help control excess oil while setting makeup for a flawless look.

WHAT DO DERMATOLOGISTS SAY ABOUT MINERAL POWDER MAKEUP?
Many leading dermatologists recognize and approve of the benefits of mineral makeup, such as the ease of application, its excellent coverage and adhesion to the skin. However, dermatologists generally believe that mineral makeup is not a true treatment product for your skin, nor can a typical use provide the necessary amount of sun protection.

WHAT IS THE ORDER OF APPLICATION WHEN USING MARY KAY MINERAL POWDER FOUNDATION?
Your customers should follow their normal daily skin care and makeup application regimens, applying mineral powder foundation in the same order as their current foundation. If using the MK Signature Facial Highlighting Pen, its recommended to apply it before Mary Kay Mineral Powder Foundation. MK Signature Loose Powder is optional depending on the needs of your customers skin and can be used to freshen up their look during the day.

WHATS THE BEST WAY TO APPLY MARY KAY MINERAL POWDER FOUNDATION?

1.		Your customers should cleanse and moisturize their faces, allowing moisturizer and any other treatment products to become dry to the touch.

2.		With the jar lid on, gently shake the mineral powder foundation jar to dispense the foundation into the sifter.

3.		Remove the lid and dip the Mineral Foundation Brush into the powder, tapping against the rim of the jar to remove any excess. It is not necessary to use all of the powder that is in the sifter a little goes a long way.

4.		Swirl the Mineral Foundation Brush inside the lid so that the powder is worked into the bristles.

5.		To apply, start in the center of the face and work out to either side toward the hairline and along the jawline, blending well. For a light, natural coverage, a single, thin layer should be enough. For increased coverage, repeat the application process, applying the Mineral Powder Foundation in thin layers until the desired coverage level is achieved.

WHY DO MY CUSTOMERS HAVE TO USE A SPECIAL BRUSH? The Mineral Foundation Brush is custom-designed to work with the foundation and provide the flawless results your customers expect. The bristles are soft, natural hair that pick up a precise amount of powder, releasing it evenly as your customers sweep. The bristles are also shorter and flat across the top, so your customers can easily customize the level of coverage. Plus, the handle is the perfect size for maximum control. No other brush will come close to delivering the optimum

HOW OFTEN CAN I EXPECT MY CUSTOMERS TO REORDER?
The average user will be ready to reorder in about two to three months.

WHAT OTHER PRODUCTS WOULD INTEREST MY MARY KAY MINERAL POWDER FOUNDATION CUSTOMERS?
For your customers who want a flawless finish and a natural makeup look, you could also suggest:
MK Signature Facial Highlighting Pen
MK Signature Concealer
MK Signature Loose Powder
MK Signature/Mary Kay Color Products