GRAND REWARDS CUSTOMER PROGRAM!

I got a call from Cassandra Toy with a question on how to explain the Grand Rewards program to her customers. She had begun calling her customers to follow up on the post card that was mailed to them about the program. What she found out is.....her customers who order a lot really welcomed the program, but some (especially the new customers) were a little hesitant about accepting the invitation to join. Well.....tonight I got on the phone to call my customers who received the post card and I found the same thing. In fact even some of my very best customers were a little hesitant until I explain to them how it works. Cassandra and I decided to tell them that the goal was to earn 1000 points instead of saying.....the goal is to sell $1,000. That's scary to them and it seems like a Huge #. But, once I started to explain it saying.....you earn points they became open. It took a lot more time on the phone than I had thought, but out of 17 calls I got 6 "yes" and I left some messages. I had to quickly revise my script once I got on the phone and started to hear the responses I was getting. Below is the script I began to use and after I started explaining it this way my phone calls got shorter and the response was much more positive. Hope this helps!

Hope all is well. Just wanted to follow up and make sure you got my pink post card in the mail about our new "Grand Rewards" customer program. Simply put....it's a program that will reward you for buying Mary Kay from me. You will have an opportunity to earn up to $200 in Free MK through out the year. The goal is to get 1000 points by June 30th, 2009. Every time you place an order with me.....every $ spent will equal 1 point. I will be tracking your points for you so you don't have to keep up with anything. Also you can earn points by referring customers to me, passing the book around and getting orders or by being a hostess. Every time one of your referrals orders from me you get the points....not just that one time, but everytime they order through out the year. I will also be sending you birthday gifts and anniversary gifts, etc. along with free samples, quarterly prizes and other extra incentives all year long. I must get your OK to sign you up for this program and once you accept this invitation I will mail you your first gift. Will you accept my invitation so I can start spoiling you? I will also need to get your birthday (month & day) and your anniv. date or some other special occasion you celebrate. Thanks for being a preferred customer....I really do appreciate you!