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Table of Contents previous
Pat Doering.. Appreciation Appointments...

"Appreciations" to get Leads

Listen to the recording of how to do an "Appreciation"
Dial: (402) 426-6969 Playback Code: 12567726#
Web Link: http://www.whistletree.com/play/36FEUV2GDBQCYFZF

Script to book a teacher/nurse appreciation:
As you know, next week is ___ Appreciation Week and in Mary Kay each year, we select a school/medical group to appreciate and pamper and this year we've selected you.  What that means is a total complimentary event for everyone to enjoy.  I will bring starbucks and homemade cookies plus a great gift basket to give away that day.  I'll also be doing other gift certificates and giveaways besides the grand prize.  At the same time, I'm going to bring along an assistant who will help me treat everyone to a hand treatment since I know the damage the hand sanitizer does to their poor hands.  Trust me, they will feel so appreciated that day and it's my chance to give back.  I usually come and set up in the break or lunch room and can be there for as long as you'd like me to stay, usually it's through the different lunch breaks.  Would you like for me to come on the actual ___ Day or is there another day next week that works best?

Script to book a restaurant:
I'm with MK and we offer a weekly working woman's appreciation to local restaurants and this week we've selected your restaurant.  It doesn't cost you anything and what we do is come in, hand out roses(or chocolates) to each woman who comes to lunch and we give away a gift certificate to your restaurant and a gift basket that day.  The ladies that come will feel so appreciated and it's our mission in Mary Kay to help them feel great on the inside and outside.  What is usually your busiest day for the lunch hour?

Skin Care Surveyskin care survey

Script to call the leads:

(p.s. I call my leads within 24-48 hours while they're still fresh on my 
mind:
Hi __ this is __ from _________ yesterday and I'm calling
with good news, do you have just a minute?  Great!  We did our drawings
I drew your name to win a free pampering session with me and a gift certificate
for free skin care or makeup!!  Congratulations, isn't that great?!
You have just 2 choices to make:  1. Do you want
to keep your pampering session to yourself or would you like to share it
with some girlfriends,,,  It's just as easy for me to do a
few as it is to do one... but of course you're the only lucky one with a
gift certificate!!  2. Do you want to do it during the week or weekend,
etc.......

If I get their voicemail, I leave a condensed version and then I say: 
since you're just as busy as I am, if you get a chance to call me back
within 24 hours, I'll give you an extra
0 gift certificate just for 
calling me back!  (many people WILL call back)

I don't tell them how much the gift certificate is (and 9 times out of
10 they don't even ask) because I base it on how many friends they
want.  If they don't want any, I give
0 or 5 if theywant 1-2 I'll give 5-0 and if they want 4-6 I'll give 5+  That's 

what I give IN PLACE of hostess credit