2011 Advertising and Product Integrations

PRINT: Note that on sale date is 2-4 weeks before issue date

June-November

June: Mary Kay Mini Compact Advertisement

Marie Claire, Cosmopolitan, O, the Oprah Magazine, Good Housekeeping, Essence, People en Espaol, Cosmopolitan en Espaol, Vanidades & Caras

July: Mary Kay products

Allure, Self 4-page insert
Cosmopolitan, Marie Claire, O the Oprah Magazine, Essence, Cosmopolitan en Espaol

August: Mary Kay products

September: Mary Kay products

Better Homes & Gardens, Ladies Home Journal, More, Parents, Siempre Mujer, Ser Padres, Essence, Caras, Cosmopolitan en Español, Vanidades
People Style Watch, People en Espaol Fall Trends 8-page insert with Mary Kay products

October:

Cosmopolitan, Seventeen Advertorials to support fall college program
Better Homes & Gardens, Parents, Fitness, Siempre Mujer Mary Kay Foundations
Good Housekeeping, Marie Claire, O, the Oprah Magazine, Redbook, Ser Padres Mary Kay Foundations

November:

BROADCAST:

MK TV Commercials	Air Date(s)/Times
ABC: Mary Kay TV Commercials will air in various local markets The View and Good Morning America Two Mary Kay TV Commercials will air Nationally during the week Extreme Makeover Home Edition (Mary Kay is the Exclusive Beauty Sponsor of Season Finale) Five Mary Kay TV Commercials will air Nationally during Season Finale	May 2 22 Week of May 9th- tentative Sun., May 15 tentative @ 8/7 Central
Lifetime: Mary Kay product TV commercials and Custom TV commercials showcasing Mary Kay products	5/30 6/12, 6/20 6/26, 7/4 8/14 @ 9/8 Central
Univision: Mary Kay product TV commercials Sabado Gigante Backstage Beauty Lounge. Host Don Francisco will toss to the Mary Kay beauty lounge backstage to check in on models backstage Despierta America - Mary Kay will make two appearances on this popular morning show	5/30 9/25 8/1-9/25 Saturdays 811 ET This Fall

COLLEGE PARTNERSHIPS August - November

10 On-Campus events with Seventeen and/or Cosmopolitan Magazines. All details TBD