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Conversational bookings. TIPS!! |
CONVERSATIONAL BOOKING CONFIDENCE BUILDERS (adapted from Senior Director Paula Walsh): 1. Keep in mind that conversational booking fills your datebook, starts a chain reaction of skin care classes, finds recruits, and rebuilds your self-confidence. SUGGESTED INITIAL DIALOGUES (adapted from National Sales Directors Kathy Helou and Gwen Sherman) You have been so nice to me, I would like to do something nice for you. Would you mind if I gave you my card? (Pause for her reaction.) I teach skin care with Mary Kay Cosmetics. Has anyone ever offered you a chance to try our products? Is there any reason I ccouldn't? Great! Which is better for you the first or last part of the week? Excuse me. I couldnt help but notice how well you wear your makeup! Im with Mary Kay Cosmetics, and I would really like to offer you my card! Has anyone ever given you a chance to try our skin care products and color cosmetics? (She notices you.) Yes, I am with Mary Kay Cosmetics. Have you ever tried our products? Oh, what a cute baby! You know, I believe every mom deserves to do something really special for herself. Could I offer you my card? Has anyone ever offered you a chance to try Mary Kay products? Excuse me. Would you mind telling me where you got your shoes (or whatever attracted your attention)? I have been looking for something just like that! (Chat for a little while and then thank her for being so nice.) Oh, before I go, could I offer you my card? Has anyone ever offered you a chance to try Mary Kay products? (To a man.) Is there a wife or girlfriend in your life? Great! Im with Mary Kay Cosmetics, and if youll give me your girlfriend's/wife's name and phone number, I can call and offer her a complimentary makeover! We also have a great line of men's skin care! (Always carry Look Cards with you. Put your address label at the bottom.) Excuse me, has anyone taken the time to offer you a complimentary makeover with Mary Kay Cosmetics? I make it my business to give eye cards to the two sharpest women I see every day, and I hope you will accept mine. We are always looking for face models. In fact, my phone number is on the eye card! Would you take a minute to jot yoursdown? I would hate to miss your call. This is your holdover gift until we can get together, because I really want to set you up as a model for my portfolio. If you change your mind, Sally, that is OK. Just enjoy this holdover gift until I can get back with you. SUGGESTED FOLLOW-UP CALL Hi, ____, this is _______ with Mary Kay. I met you the other day at _______________. I promised I would call you, and before I get completely full with appointments next week, I wanted to make sure that we could schedule a skin care class for you and a few of your friends. Booking: Building with Consistency, with my Datebook as my Friend, My Success Will Never End! |